Independent Flash games studio, is it possible on your own?

In the last few months I'm really into consulting 3 different teams of Flash games developers. Each team, has it's own problems, goals, abilities, means and way. In the last few months it has been very clear to me - Yes, it is possible to establish your own casual games company.

There are 4 points every team should think about before starting its own business:
1. Do you have business modal?
2. Do you need someone/something you cant get?
3. After achieving the first goal, do you have enough money to pay?
4. Do you have financial business plan?

By asking these question, one must know he satiation and status.

Game developers 'How to': Drawing more attention to your Flash games?

As an independent Flash games developer, you should know by now, that marketing and exposure are the best ways, and the only right way, of making money. You might use Mochiads/GameJacket for monetizing your intros with PPC ads, you might use XPOGames.com new platform with Google Adsense abilities, and you might implement local API's like Kongregate's/NewGrounds's/HallPass's etc. Nevertheless, you'll always need the right amount of pushing and pumping skills and/or tools.

When you launch a new casual Flash game without any sponsor, you are probably using one of the mentioned methods for monetizing your art. Lets talk about them for a sec:

1. Mochi And friends: Mochimedia and its copycats, are serving a great service of mediating between companies how need ad space and companies how needs advertisers on their empty ad space. Simple yet powerful. You can make about ~$1 for 1000 gameplays.

2. XPO new social gaming network is a great place to expose your stuff for the amazed eyes of thousands of gamers. Online gamers with verbal abilities :-)
Anyway, xpo will ask for your PUB number which is your identifier in Google Adsense program. After submitting the ID, every page with you game on it will serve your google on %50 of the Ad units, and XPO's on the other %50. From testing and first impressions by several underground developers I've been in touch with, Google Adsense on Flash content (+description, community buzz, tags etc.), is about $10 for 1000 ad exposure.

3. Xpogames is actually NewGrounds, HallPass and Kongregate all together. They're all great within their own closed borders. However, there are great communities there. with millions of gameplays per day. So if you integrate their API and upload your games, they'll get the kick start you need, the testing (and hostile I might add) environment. From my own experience, they're mostly about "will give you cash, but we will be very happy if you could you spent it here", but you don't have to. The word says it's about $2 for 1000 gameplays.

Now, lets see what you can do to push you game farther, to the next step of exposure:
1. If you've implemented Mochi (or any other similar service of pay per click ads), boost it! Upload to all mentioned now! (Don't try Kongregate, they don't want others ads).
2. Share your avatar, update your status, describe you and your work, 'go down' to the community, be social.
3. After realising the first version of the game, use the community words to improve the game. Launch 'V.2' as a new different improved game.