Game developers 'How to': Drawing more attention to your Flash games?

As an independent Flash games developer, you should know by now, that marketing and exposure are the best ways, and the only right way, of making money. You might use Mochiads/GameJacket for monetizing your intros with PPC ads, you might use new platform swith Google Adsense abilities, and you might implement local API's like Kongregate's/NewGrounds's/HallPass's etc. Nevertheless, you'll always need the right amount of pushing and pumping skills and/or tools.

When you launch a new casual Flash game without any sponsor, you are probably using one of the mentioned methods for monetizing your art. Lets talk about them for a sec:

1. Mochi And friends: Mochimedia and its copycats, are serving a great service of mediating between companies how need ad space and companies how needs advertisers on their empty ad space. Simple yet powerful. You can make about ~$1 for 1000 gameplays.
2. Xpogames is actually NewGrounds, HallPass and Kongregate all together. They're all great within their own closed borders. However, there are great communities there. with millions of gameplays per day. So if you integrate their API and upload your games, they'll get the kick start you need, the testing (and hostile I might add) environment. From my own experience, they're mostly about "will give you cash, but we will be very happy if you could you spent it here", but you don't have to. The word says it's about $2 for 1000 gameplays.

Now, lets see what you can do to push you game farther, to the next step of exposure:
1. If you've implemented Mochi (or any other similar service of pay per click ads), boost it! Upload to all mentioned now! (Don't try Kongregate, they don't want others ads).
2. Share your avatar, update your status, describe you and your work, 'go down' to the community, be social.
3. After realising the first version of the game, use the community words to improve the game. Launch 'V.2' as a new different improved game.

Casual games 2.0: The social network kind-of-game

Man has been playing games for, well…more or less for ever (games have probably been around longer than the wheel)। The industrial and technological revolutions brought a whole new way to play games. Video games started appearing in the late 4th decade of the 20th century. The game industry growing from niche markets to mainstream took in about USD$9.5 billion in 2007 in the US alone (ESA annual report). Games have become more graphic, more real and more complex! Watch out 20+ old people, casual 2.0 in your way.

The new era has introduced us to both the "web 2.0" and the return of casual games. Casual games usually programmed in Flash or Java, are typically distinguished by their simple rules and lack of commitment required in contrast to more complex hardcore games. Although some gamers may argue that casual games are ruining gaming, others including myself enjoy the fun of simple, fun games that can even be played between engagements.
So, the "Web 2.0"- what does it mean? There are many answers to that question and you will probably get a different one each time you ask, but I'd like to think of it as the social web - the manifestation of the World Wide Web. Social networks are all around us these days, for mass audiences' varying in age, gender, interest and more.
Today we set forward to check some of the social networks out there involving casual games:

Newgrounds
NewGrounds(NG) must be one of the oldest networks around, founded by Tom Fulp in 1995!
NG is mainly a website for people who make Flash items: Flash games and Flash movies (and less for those of us playing the game). High scores won't be saved and you will not earn achievements through playing the game. However, voting on games and movies and reviewing them will be rewarded. It also offers resources for artistic collaborations such as an Audio Portal where musicians can submit their music to be used freely in games and movies.
It is also probably the only casual gaming website (along with K's Hentai section) including adult features: adult games, adult toons, Britney& Paris Hilton parodies, dating sims etc.
Kongregate
Kongregate is a social web games website, described by its founders as "the YouTube of videogames". The site was created in June 2006 by a sister and a brother, Emily and Jim Greer. The Kongregate website itself was designed by Happy Cog Studios.
As of July 2008, Kongregate has raised around $9 million in capital from investments by Reid Hoffman (best known as the founder of LinkedIn), Jeff Clavier, Jeff Bezos (the American founder, president, chief executive officer and chairman of the board of Amazon.com), and Greylock Partners (one of the oldest venture capital firms).
Although, featuring personal profiles and forums it is still hard to define Kongregate as a social network। Its social interface is basic and the main feature appears to be the live chat which opens up in the game window (usually).

There's something about NewGrounds….

Newgrounds।com or in its humanly name Tom Fulp (a young, talented site/games developer and naïve some might say) is a veteran gaming portal, still aiming for thaws lonely-lets-play-all-day teenagers. Nevertheless, Tom's wife gave birth almost live on their blog, the site handles hundreds of new summation daily, the unique points system still kick's ass, and the new gold membership method, along with the independent merchandise store, there's something about NewGrounds, that keeps it ticking.

Let's take a look at NewGrounds.com statistics

1. Tom (`30) launched NewGrounds.com on 1995.
2. More than 1.5 registered users.
3. Since Nov, 2007 about 500K of Flash files were submitted, about 30% are online.
4। July, 2007 – Tom relaunched the site with its content rating methods.

NewGrounds, in a social way

NewGrounds is one of the oldest 'let's make it a little more than just a game portal and let people create content regardless to the game' sites around। Every user gets a cool personal page with blogging capabilities and games/images/Flash files uploader। Flash game developers are enabled to integrate NewGrounds's API kit, and make money while serving NewGrounds Ads.

NG, Pros:
- Great games.
- One of the best places to be after you're a serial game developer.
- Tom keeps it updated - graphically and mentally.
- The game developing community is there.
NG, Cons:
- For a Flash game developer, it'll be very hard to start among sharks.
- Not that friendly for first time user, especially not for casual gamers.
- The personal pages are somehow boring if you see more then 10.
- It seems like only professional are welcomed.

Are there any NG alternatives?
1. For socializing and gaming: Kongregate, Nonba.
2. For gaming and socializing: Miniclip, ArmorGames and Hallpass.

The best six tips for Flash game developer to make money

There are a lot of tips which I can blurb (and already blurbed) about, in money making methods and the ongoing marathon। However, now – today – you've just came across the best six tips for Flash game developer about 'how to make money from Flash games developing'.

1. The oldest way to make money is getting the game sponsored – You do it after developing it, getting the best audio and graphics you can. Pros: It's cash. Cons: Hard to get.
2. Host your games and draw the players in – There are several independent Flash game developers who activated personal sites for own games hosting. They put ads around it, they have millions gameplays. Pros: No middle-man. Cons: You should understand SEO.
3. In game ads – Their simple, gets you a fluent income and possible to combine with 1 + 2. Pros: Very fast integration. Cons: Less than $1 for every 1000 gameplays.
4. Sell the game/your abilities – McDonalds, CNN and other great companies are looking for game developers for commercial needs. Be the one. Pros: Lots of money. Cons: Very hard to get.
5. Good game is a one with lots of "I die for this game" users. So make a better version and take money for it. They'll buy it. You'll make money. Pros: You make money for a game 90% already developed. Cons: You should first develop a hit.
6. API Integration – Hallpass, Kongregate etc, might pay you for integrating their API into your game. This way, you'll be sending highscores directly into their database, and get paid for each user/integration/game. Pros: Trendi, very important for public relation and social marketing. Cons: It's the end of the tip.

Three web sites no Flash game developer can avoid these days

As a Flash game developer, you have 3 reasons to check out new/leading web sites: 1. You take a break (and this is what porn sites are for). 2. You have to see others work & trends. 3. You have to make money from your casual games and you're looking for monetizing methods. Well, drop the porn sites, and I'll show you how deep the rabbit hole goes.

1. ArmorGames - a। The first thing you should know is that they have no porn content. Sorry. b. Armorgames is an amazing place for casual games. They have it all - they sponsor games, they hire game developers - they need new games in order to pass the next month, and as a content creator you are wanted!

You also have MiniClip, Meez, Cafe, NewGrounds etc - Don't worry most of them are unique and special in it's own way। Flash game developers should take advantage over the differences between these great sites. Mochiads is a little different - they're all about giving you great business modal.

2. Facebook - a। They know gaming (especially social gaming) is the thing that makes it going, so they invest in game developing and the usabilty of their applications. b. They have more audience that you need.

Myspace as Facebook, Bebo (with the dual support of facebook applications as well as OpenSocial methods by Google) all give a great stage for gaming between the virtual worlds they create around you। Use them to market.

Good old Kongregate (which disallow having in game advertising rather then they're own), give flash game developers the opportunity to upload games, having them monetized by in game and around game ads, socialize and getting the suitable stage as been a real content creators. Kong treats game developers as YouTube(/Google) treats film makers.

Getting to know the gaming scene and the game developers communities & social networks

There are many places to expose your work (flash games I mean) via free to use Internet tools. There are social networks, game developers communities and places where most of your kind hangs out. If game exposure is all you need (and it's not as the marketer of your own games), you know enough already and with this short tip you can handle it perfectly: Use social networks to draw the right amount of attention into your blog/site/portal. However, to get really socialized, to take advantages of the free tools, and the special abilities if every network and/or community, you really need to understand the background of each one: Lets take a deep breath and dive into: Kongregate, Newgrounds, Cafe.com, Meez and more.

Kongregate:
K' is unique. Rather then XPOGames.com promising yet to go online social network, Kong is the only place which aims his major themes to three audiences: casual gamers, independent flash games developers and addicted online gamers. Every one can open a profile page, collect friends, badges and get socialized. The community will mostly help you understand what you've done wrong and/or how good or bad is your game. As flash game developer you can join weekly contests, challenge online friends and earn money for being a content creator.
NewGrounds:
NG is also unique. Rather then it's amazing game index, it is a flash portal with movies and art creations with the cool Adobe(/Macromedia) technology. The flash game developers community is hostile. Yes, hostile - they'll kick your aXX virtually and actually। There is great technical help in NG forums, but don't expect anyone to be nice and smile (there wont be any!).

Meez + Cafe:

Meez and Cafe are similar, because of it's closed platform। Meez runs currently a great game development contest however it is a close one which you need to use the Meez API in order to make it a Meez game. Cafe is pretty much the same - there are inside games made by professional yet insiders developers.

Facebook:

It's not a gaming platform and i have no need to introduce Facebook to most of you। However you should remember that marketing is finding you audience and give them what they need. Facebook users need to d something so Facebook enabled social games among it's users. You can use others application and/or create your own. By that, you'll get an amazing expuser for your games. Keep i min three things: 1. Social networks are for socializing and time passing, combine them and it's a hit! 2. Facebook always give you the feel that if you don't like what you see/get you ca go fuXX yourself. It's true, and if you'll try otherwise, they'll close your account in no time.3. If you have a personal account in Facebook, use a different more professional 'flash games developer' kind of account.

MySpace:

Well, as long as Myspace is twice as big as Facebook among US users, you should think of getting to know it's new application platform, which suppose to be following the Google openSocial API and therefor makes your application suitable for at list 35 other social networks। Use an application to show your games, and get millions of social eyes on it.

GalonaG.

(Ohhh I almost forgot...this blog is about making money by developing great games, so I have to tell you about Mochiads competitor - BigWig.com, the new kid on the block. Check it out - in games advertising with revenue sharing methods).